Sunday, October 28, 2007

The Money of Color

This summer, a survey by print-industry experts Lyra Research and by Recharger Magazine confirms what we

have long thought — typical office users do not have the slightest idea what it costs to print or copy color pages, whether laser or ink jet.

Users were asked what it cost per page to print in color compared to black-and-white. 15% of those surveyed thought that it cost the same, while 39% thought it cost twice as much. Only 9% knew that the actual cost is usually around four times as high for color as for black-and-white.

That’s a pretty costly knowledge gap. It surely comes from an environment in which no user is accountable for costs and where there has been no education about the consequences of color printing. Before installing more color in your office, you may want to tackle the problem of ignorance.

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