Amidst the mass rush to color laser printing in the office at least one major sector is sticking to monochrome: the healthcare industry. That’s according to a study by Lexmark, which commissioned a survey of doctor’s office and healthcare service locations in the US, UK, Italy and France.
The result: color printing was seen as incidental for industry, with very little color printing in day-to-day operations, some color used for marketing materials, newsletters, and mailers, and much of that outsourced. While the industry is a massive user of laser printers and multifunctionals for printing out everything from insurance forms to prescriptions, to referrals, the survey sees no demand for that printing to be converted into color.
The survey also found that, more than in other offices, speed was a critical consideration (after all, there is usually a patient and doctor standing around waiting for a form to be printed out.)
The breakout of printed documents in the office surveyed came to:
▪ 52% text documents
▪ 26% forms and record
▪ 26% short reports
▪ 21% invoices and purchase orders
(Clearly, some documents fell into several categories.)
Lexmark is earnestly targeting this vertical market with its Lexmark Clinical Assistant package, which includes an X646dte MFP (black-and-white, of course) plus a set of targeted workflow software for medical offices.