Sharp’s new fax-based MFP

Faxing may be moribund, but some new products are adding new value by looking at these machines as appliances for routing documents and for enhancing office workflow. Such a machine scans in documents and distributes them using fax, email, FTP, or scan-to-folder.

That’s the approach Sharp is taking with its brand-new FO-IS125N fax-based multifunctional. This $600 (list) machine prints, copies, scans, and faxes. It uses Sharp’s Image SENDER™ technology, based on the same sophisticated scanning software that Sharp has on its high-end copier/MFPs.

According to Sharp product manager Gary Bailer, the concept was to make scanning to a destination as easy for non-tech-savvy users as faxing is. “How do I get a piece of paper form point A to point B very simply? We wanted to keep the simplicity of faxing while responding to current needs for document distribution.” Indeed, no other fax machines on the market offer the full range of scan-to options of the FO-IS125N.

In addition to allowing for the various scan-to options, the FO-IS125N offers a number of security features: including facilities for user authorization, fax rerouting, secure fax, and call restriction. For highly security-conscious sites, it offers a way of having each transmission, whether fax or scan-to-email authorized before being sent. The purpose of this feature is to automate some of the steps in gathering approvals for contract, press releases, and financial documents before they get released. That’s an area that such mandates as Sarbanes-Oxley and HIPAA have made much more important.

Sharp has added some nice user features as well: a functional keyboard, dual-sided scanning, and LDAP addressing. True, the machine is on the slow side (prints and copies at 12ppm), but the concentration on providing an inexpensive station for secure document sending is a smart direction for prolonging the life of the past-its-prime fax machine market.

Green faxing

Here’s another good reason for managing fax traffic—the ecology. According to business consultant Heather Clancy, the best thing would be for everyone to convert to scan-to-email. But many small businesses, in particular, still have customers and business partners that are still very much wedded to the fax age. But traditional fax machines, as Clancy points out,“are notorious paper wasters and energy drainers to boot.” U.S. government stats show that “paper production is second only to petroleum in terms of energy used by U.S. industries.” And if your fax machines are like ours, sometimes they print almost as many ads for replacement toner, software bargains, and deli menus as they do real faxes. Even more wasteful is the cost of just sitting there waiting, according to Clancy: “Energy Star rates fax machines among the most energy-intensive types of business machines out there because most of the time they sit around turned on, basically doing nothing.” She points to an Energy Star Web page with a linked calculator that can help you determine the hidden costs of faxing here. The solutions are more scan-to-email and high-end network fax software that can intercept faxes, digitize them, store them in a secure environment, and perhaps reroute them by email. Being green may not be a priority of your business, but when being green means saving money and increasing security, it makes sense. Network fax software is available, for example, from MyFax, Equisys (Zetafax), and Captaris (RightFax) among others.