Tuesday, December 11, 2007

HP expanding its wide-format lineup

Hewlett-Packard announced the purchase of Israel-based wide-format printing company NUR Macroprinters in a $117 million deal. This follows the recent purchase of MacDermid ColorSpan, another maker of wide format printers, used especially in signage, backdrops, and billboards.

NUR makes continuous-feed color ink jet machines that can output images up to 17 feet wide, based on digital input. It can print on such media as canvas and vinyl, in addition to paper.

HP already had a strong position in the wide format area, and the two purchases only expanded that. HP has an announced intention of moving upward in the printing market from its strong base in home and office machines toward professional printing.

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