Ricoh continues to release new models in its GelSprinter line, based on its unique “viscous ink” technology. That approach, while similar to conventional ink jet printing, is far faster (thanks to print head technology) than conventional ink jets. It also gives users the ability to print on both glossy paper and recycled paper.
The GelSprinter line doesn’t get a lot of press next to the standard color laser and Xerox’s solid ink lines, but it is finding a niche in the office market due to its low sticker price and moderate cost of operation (especially when compared to standard ink jet printers). Clearly, Ricoh has enough confidence in the line to keep issuing new models.
The new Ricoh GX2500 ($169) is aimed at desktop and small workgroup use. It prints at a real 28ppm in both black and color. Ethernet is optional.
The GX7000 ($749) is a ledger-size model that features duplex printing. Ethernet is an option.
Both models are relatively straightforward ones with few bells and whistles. It will be interesting to see how far Ricoh can take the technology and how well it can establish awareness of the brands and the technology in a crowded field of color business printers.