Xerox sales of its solid ink office printers is doing so well that they’ve opened a new $24 million plant to make the crayon-like solid ink sticks. The new Oregon-based facility, according to Xerox, increases the company’s solid ink manufacturing capacity tenfold.
This seems to be a sign that Xerox’s campaign to push its color printers, especially its Phaser 8860 line, is doing well. The 8860 offers remarkably low costs per page for both color and black-and-white. Xerox also promotes the fact that the solid ink produces far less waste than toner-solutions, and that its lower heat requirements cut power use.
We’ve long thought that Xerox would extend the solid ink technology, one of the company’s biggest advantages, both up and down the product line, perhaps even into the copier market. The new plant may be an indication that’s what is in the cards, and the modern, high-capacity factory may allow Xerox to get decent margins, even with the lower cost per page.